Over the last 10 years more and more products have been offered online. While shopping online you can get almost anything you can imagine shipped to your front door in a matter of days, but like I said “almost anything.” One market that online shopping has not yet entered into is the grocery delivery services; Wal-Mart is looking to change that. Wal-Mart has recently implemented a new service that allows customers to buy items online and pick them up in a local store the same day as another new strategy for efficiency and is looking to the grocery market to make an impact. Last month senior vice president and general manager, Steve Nash said “One of the great things about Wal-Mart is we’ll put something out there, test and learn from it,” he also said. “I would say nothing is off limits.”
Wal-Mart is first testing their proposal by having next day shipping of pre-packaged foods to customers in San Jose, California and judging the reaction and efficiency before implementing the new service. I believe an attempt at an online side to the grocery market could be a great asset to have and could make a lot of shopper’s lives a lot easier. Wal-Mart is the leading distributer of groceries in the country with their test prices they will be way ahead of the competition for a long time. If Wal-Mart is able to succeed in their venture this could be a good new change for the economy and be another way to help people shop on the go.
Dear Shane, this post is really interesting. This shows how America is getting even lazier than we have been. Just a click away and your groceries are on the way to your front door.
ReplyDeleteSomething that stood out to me is the fact that Nash isn't afraid of any consequence. Yes, it's good that he wants to learn, but what I don't get is are they shipping from one specific place, or multiple places that are convenient for a certain state?
Also, something I agree with is it would be a new change for the economy. Whether it'll be good or bad, I'm not too sure about.
Thanks for posting this blog. It shows true competition and new ways of the consumers access.
Oryx